WE CREATE MEDIA

Freelance creative studio by Isabella Lee. Brand storytelling, content, and strategy.

Kia ora, I’m Isabella, a sole trader and multi-disciplinary creative in Aotearoa.

I work under my studio name, We Create Media, a home for the projects, people, and ideas I care about. It’s where brand storytelling meets content strategy, and where personal work sits alongside collaborations, campaigns, and things still in motion.

With a background in communications, editorial writing, PR, and digital marketing, I work across mediums to help brands shape content that connects, through freelance, contract, and in-house roles.

Alongside studio work, I write under Isabella Lee Editorial, my byline for stories that celebrate creativity, culture, and people carving their own paths.

EDITORIAL PORTFOLIO

  • Bring clarity and purpose to your digital presence. With thoughtful planning and strategy, every piece of collateral can work together, aligned with your goals and built to make sense. No more guessing, just a clear direction that feels right for your brand.

  • Staying consistent online shouldn’t have to feel like a second job. Be visible and connected across your social channels through high-quality planning, creation, and scheduling. This is about building a content rhythm that reflects your voice and keeps your audience engaged, without adding to your workload.

  • Every brand has a unique story that adds to their allure. I work with you to identify and shape your story through voice, tone, and narrative to reflect your mission and values and give your audience something real to connect with so your brand isnt just seen, it’s felt.

  • Long-form content that brings clarity, voice, and meaning to your brand. From blogs and editorial features to interviews and thought pieces, each piece is written with structure and purpose, helping your brand build trust, share insight, and connect on a deeper level.

  • Search engine optimisation isn’t about cramming keywords anymore, it’s about topic cohesion. Create content that flows like a conversation across all channels by blending smart keyword strategy with natural language and cohesive topics. From search-friendly blogs to optimised landing pages and web copy that converts, this is about helping your brand get discovered without losing its integrity of voice

  • Targeted, well-crafted ad content that feels native to your audience. Be seen in the areas that matter most.

  • Need people talking about your brand for the right reasons? I support brands with earned media and influencer outreach that feels genuine. Whether you're launching something new or growing your presence, let’s share your story in a way that feels aligned with your values and lands with the right people.

  • Natural, in-the-moment images that capture mood, style, and story. For cohesive socials, websites, and campaigns.

  • Short-form video content made to capture the essence of your brand, curated for your feed, website, or your next campaign. Reels, TikToks, or campaign footage, each edit is crafted to show what you do, how you do it, and why it matters, in a way that’s personable and easy to engage with.

  • Need content that feels cohesive? I create content that flows across every channel. Whether it’s a one-off campaign or ongoing brand support, everything is tailored to feel aligned and considered.

WHAT WE CREATE

Waterfall cascading down a cliff into a misty pool surrounded by rocks and lush greenery.
A wine glass on a wooden stand in front of an outdoor bathtub with greenery and a sunset sky in the background. Located at Puriri Tiny House in Te Puke, by Canopy Camping.
A halved papaya fruit with orange flesh and black seeds, resting on a rough stone surface.
Outdoor view showing a large tree with hanging moss, green grass, and hills in the background, alongside a glass window reflecting trees and sky. Located at Puriri Tiny House in Te Puke, by Canopy Camping.
Julie Puddick standing proudly in front of her latest clothing collection for MASAMI.
MASAMI collection made by Julie Puddick. Colorful silk dresses and collard shirts hanging on a clothing rack in a store, arranged from light beige to dark gray, including purple, yellow, orange, blue, black, and gray shirts.
A natural outdoor scene with green trees and large gray rocky cliffs under a clear blue sky, some parked cars in the foreground, and several pieces of text overlay about portfolios and community events.
A gravel road in front of a dense forest with tall trees and green grass, a single boot lying on the ground near the grass.
Interior of a room with a black leather couch, a rustic wooden side table, a small wooden shelf, and a ladder. There are hanging textiles and a large hat on a stand, with a wicker ceiling lamp and paper lantern. The wall has two pieces of fabric or a
A magazine page featuring a black and white photo of a woman wearing a sequin top and shiny skirt, with her hands in her hair. Next to her is a colored image of another woman with gemstone-like makeup and a glittery dress, surrounded by decorative go
Rocks covered in moss along a body of water, reflecting the rocks and greenery above.
Two horses grazing near a white canvas tent on a grassy field with a forested hillside in the background.
Rocky mountain cliffs covered in green vegetation at sunset with distant mountain range in background.
A small wooden table with books, jars, and plants, positioned beneath a framed artwork, with painted wall art and a multicolored fabric hanging on the wall in a cozy room.
Close-up of a wrinkled, folded piece of fabric with orange and white stripes.
Close-up of green, waxy plant leaves with fine white hairs along the edges.
Close-up of moss-covered rocks and small plants on a forest floor.
Tray with French fries, ice cream, soda, coffee, whipped cream, and dessert

I offer flexible freelance and contract support where you need it.

Whether you’re launching something new, looking for an editorial voice, refreshing your content strategy, or just need an extra pair of creative hands, I’ll help you shape media that aligns.

I keep things collaborative, thoughtful, and easy to work with. No fluff, just smart, good content, shaped with your brand in mind.

If that sounds like you, I’d love to hear what you’re working on. Send me an email with a few details and I’ll put together a custom scope that fits.

Or better yet, let’s meet for coffee and chat about what’s next!

LETS CREATE TOGETHER

Where I’ve Been

Theta IT and Technology Consultancy Logo - Leading business solutions agency.
MASAMI logo - New Zealand owned slow fashion label founded by Julie Puddick in Gisborne, Poverty Bay. Stocked by The Shelter by Taylor.
LOMAS KERR logo - New Zealand bespoke public relations and agency founded by Julia Lomas and Simone Kerr.

LETS CHAT

Keen to work together?

I’m available for freelance projects, long-term contracts, and collaborations with aligned brands and agencies.

Reach me via email at: isabella.lee@wecreatemedia.co.nz

WANT EDITORIAL?

For more editorial focused enquiries involving feature articles, or magazine commissions, you can reach me at: isabella.lee.editorial@gmail.com